BRISTOL, Tenn. – King University Athletics has entered into a new partnership with FanWord, a leading provider of AI-powered digital storytelling solutions in college sports, to strengthen how the Tornado share their stories and engage their community.
Through the partnership, King University will leverage FanWord's platform to cultivate more stories and elevate the digital presence of its student-athletes, coaches, and alumni. The platform simplifies the writing process for athletic communication teams and helps them write game recaps, feature stories, player bios, and other content more efficiently. The collaboration will create new opportunities to showcase the Tornado community in authentic and impactful ways, while also giving staff a resource to expand the reach and consistency of their storytelling efforts.
"I'm excited to announce this partnership with FanWord and to utilize their AI tools that will allow the King University Athletic Communications staff to provide the best face of our athletes and our programs," said
Kate Daugherty, Interim Director of Athletic Communications. "We look forward to embracing this new technology"
FanWord currently partners with more than 150 athletic programs nationwide and has become a trusted leader in helping schools simplify and scale digital storytelling. Its solutions give athletic departments the ability to enhance their digital presence, engage fans and alumni, and strengthen recruiting efforts through consistent, authentic content.
"King University has such a rich tradition of excellence, and we couldn't be more excited to partner with them," said Chris Aumueller, CEO of FanWord. "The Tornado community is passionate, competitive, and driven, and we look forward to celebrating those qualities by helping bring even more of their stories to life."
The partnership reflects a shared focus on excellence, community, and innovation. King University's mission to prepare students for success and leadership aligns with FanWord's vision of empowering athletic programs with tools that make storytelling more impactful and sustainable. Together, this partnership will provide new opportunities to highlight the Tornado's achievements and strengthen connections across the King University community.
About FanWord
FanWord is one of the leading AI and storytelling companies in the college sports industry and works with more than 150 athletics organizations across all levels. To learn more about FanWord's software, FanWord Assist,
click here.
