BRISTOL, Tenn. – King University Director of Athletics David Hicks announced today that the Tornado Athletic Department has inked a three-year deal with BSN Sports, making BSN the official provider of game uniforms, warmups, footwear, and select athletic equipment for King's 25 intercollegiate programs. The agreement becomes effective in June 2017 and runs through the 2019-2020 academic year.
"BSN has unparalleled access to the top brands, manufacturers and products throughout the country when it comes to athletic gear and equipment," said Hicks. "The scope of their business in terms of inventory, availability, and variety will provide our teams with the ability to choose their favorite brands from the most popular trends in sports, and at unbelievable prices."
BSN Sports is the largest distributor of team sports apparel and equipment in the United States, offering access to more brands than any single distributor in the industry. In addition to industry titans such as Nike and Under Armor, BSN is a licensed distributor for Russell, Champion, Wilson, Louisville Slugger, Oakley, Mizuno, and Easton, as well as dozens of other popular brand names.
The agreement offers a number of different incentives to the Tornado athletic programs in terms of discounts and rebates on all products, as well as incentives for on-field achievements and marketing and promotional opportunities.
"We are delighted to have structured this alliance with King University for all of its athletic needs. BSN Sports and King University both understand what it means to play a meaningful role in the local community," Jeff Davidson, BSN Sports representative said. "With more than 800 professionals woven into the fabric of cities and towns across the country, BSN understands what it means to "serve" our communities. Likewise, we were drawn to the school's commitment of excellence in athletics and overall King University objectives. We are excited to serve the King University athletics community, its fans, and all supporters of the University."
Founded in 1972, BSN is based in Dallas, Texas, and has a distribution center in Indianapolis, Ind., and a sales office based out of Bristol, Va.